Making Food Choices (IMAGE) California Institute of Technology Caption When the dorsolateral prefrontal cortex (dlPFC) is active, it allows the ventral medial prefrontal cortex (vmPFC) to take into account health benefits as well as taste when it assigns a value to a particular food. Credit Caltech/Hare, et. al. Usage Restrictions With credit as given above License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.