Anita Bhappu, University of Arizona (IMAGE) University of Arizona Caption Anita Bhappu said digital, m-coupons forgo the need to ever print coupons and, with the use of a loyalty card or device, would be automatically and electronically redeemed at the register. Her investigation revealed that producers have much to learn if this technology is to be successful. Credit Beatriz Verdugo / UANews Usage Restrictions Usage granted only in conjunction with reporting/posting of this news release. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.