Anita Bhappu, University of Arizona (IMAGE)

University of Arizona

Anita Bhappu, University of Arizona

Caption

Anita Bhappu said digital, m-coupons forgo the need to ever print coupons and, with the use of a loyalty card or device, would be automatically and electronically redeemed at the register. Her investigation revealed that producers have much to learn if this technology is to be successful.

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Beatriz Verdugo / UANews

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