Experimental Design, Behavioral Results (IMAGE) Society for Neuroscience Caption A: This is a behavioral task dataset 1. Screenshots display successive events within one trial of each condition (i.e., health focus [HC], taste focus [TC], and natural focus [NC] conditions) during the dietary decision-making task performed by the participants of dataset 1 with durations in seconds. Conditions were presented in blocks, randomly intermixed. Each block started with an instruction to focus attention on the healthiness, taste, or natural preference. Next, a food item was displayed on the screen and participants had to evaluate how much they would like to eat it by pressing buttons corresponding to strong no, no, yes, and strong yes. B: Behavioral results in dataset 1 (N = 91). The bar graph depicts mean beta estimates for each regressor of equation i. The dotted red lines indicate the behavioral measures of interest: the weight of the healthiness [HR] and the tastiness [TR] on stimulus value computation during the health focus condition [HC]. C: Behavioral task dataset 2. Screenshots display successive events within one trial of each condition (i.e., distance [DC], indulge [IC], and natural [NC] conditions) during the dietary decision-making task performed by the participants of dataset 2 with durations in seconds. Conditions were presented in blocks, randomly intermixed. Each block started with an instruction to try to distance oneself from food cravings, indulge in food cravings, or make decisions naturally. Next, a food item was displayed on the screen and participants had to evaluate how much they would be willing to pay for the food item by pressing buttons corresponding to $0, $0.50, $1, $1.50, $2, and $2.50. D, Behavioral results in dataset 2 (N = 32). The bar graph depicts mean stimulus value of food items in each condition. The asterisks (*) indicate significance against zero at p < 0.05. HCxHR: interaction of healthiness ratings with the health focus condition; HCxTR: interaction of taste ratings with the health focus condition; TCxHR: interaction of the healthiness ratings with the taste focus condition; TCxTR: interaction of taste ratings with the taste focus condition. HR: healthiness ratings; TR: tastiness ratings. Error bars are ? intersubject standard errors of the mean (SEM). Credit Schmidt et al., <i>JNeurosci</i> (2018) Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.