Professor Ryan Webb, University of Toronto (IMAGE)

University of Toronto, Rotman School of Management

Professor Ryan Webb, University of Toronto

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Ryan Webb is an Assistant Professor at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. His recent research includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and modelling consumer behaviour from the principles of information coding in the human brain.

He has received a Ph.D. in Economics from Queens University and research fellowships from New York University and the California Institute of Technology.

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Rotman School of Management

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