Aparna Sundar, University of Oregon (IMAGE)

University of Oregon

Aparna Sundar, University of Oregon

Caption

Aparna Sundar, assistant professor of marketing at the University of Oregon, led a multi-part project that explored how sight and touch impact people's view of innovations by brands deemed exciting and sincere.

Credit

Photo by Charlie Litchfield

Usage Restrictions

None

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.