Two Motivations (IMAGE)

Duke University

Two Motivations

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Two motivations -- your policy positions and your social identity -- compete to shape which candidate you choose and whether you will vote, according to a new set of predictions by Duke University scientists. Policy positions are a rational way to decide: pick a president whose policies align more closely with your own. Social identity is what your vote means for your own self-image and how others see you.

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Duke University

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