Gauging Aging: Mapping the Gaps Between Expert and Public Understandings of Aging in America (IMAGE)

Leaders of Aging Organizations

Gauging Aging: Mapping the Gaps Between Expert and Public Understandings of Aging in America

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Gauging Aging: Mapping the Gaps Between Expert and Public Understandings of Aging in America (2015) lays the groundwork for a larger effort to develop a new, evidence-based narrative around the process of aging in our country and the needs and contributions of older adults. By comparing experts' views to those of the general public, the report details a set of communications challenges to elevating public support for policies and programs that promote the well-being of older adults. Key among these issues is the public's view of aging as a decidedly negative and deterministic process, as well as its overall fatalism about our collective ability to find solutions to the challenges of an aging population.

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© FrameWorks Institute, 2015

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