Message Impact (IMAGE) Society for Neuroscience Caption Figure 2. The relationship between amygdala activity and message impact was mediated by vmPFC activity, for both smoker's own ratings of message-evoked quit intentions within the scanner task and population information seeking behavior (click-through rates) in the New York state email campaign that used the same messages. Credit Doré et al., <i>JNeurosci</i> (2019) Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.