Message Impact (IMAGE)

Society for Neuroscience

Message Impact

Caption

Figure 2. The relationship between amygdala activity and message impact was mediated by vmPFC activity, for both smoker's own ratings of message-evoked quit intentions within the scanner task and population information seeking behavior (click-through rates) in the New York state email campaign that used the same messages.

Credit

Doré et al., <i>JNeurosci</i> (2019)

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