Too Much Information? (IMAGE) Brown University Caption Some customers buy when they know more about a product; others are confused by additional detail and are less likely to buy. Can marketers figure out who wants to know what? Research by Philip Fernbach, left, and Steven Sloman suggests that they can. Credit David Orenstein/Brown University Usage Restrictions with credit License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.