Misleading Ad (IMAGE) University of Iowa Caption UI researchers have found that older people fall prey to scams and misleading advertisements because a particular area of their brains has deteriorated. Credit Bill Adams, University of Iowa Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.