Fading Memories (IMAGE) Boston College Caption Much like opaque filters we apply to pictures on social media, the vibrancy of our memories dims and fades over time, Boston College researchers report in the journal Psychological Science. The image reflects 12 levels of visual salience, or vibrancy, used to rate how memories fade. Credit Psychological Science Usage Restrictions Must credit Psychological Science License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.