Face Cooling (IMAGE) University at Buffalo Caption University at Buffalo researchers found that placing a plastic baggy filled with an ice water slurry over a person's forehead, eyes and cheeks for 15 minutes prevents a drop in blood pressure during a simulation of blood loss. Credit Douglas Levere, University at Buffalo Usage Restrictions For the positive portrayal of research at the University at Buffalo. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.