University of Notre Dame Professor Shijie Lu discusses research about movie reviews (VIDEO)
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By analyzing movie reviews from Rotten Tomatoes, a film and TV review website, new research from the University of Notre Dame proposes a “topic consistency” measure to capture the degree of overlap between critic and user review content and finds that it does impact movie sales. If both critics and users discuss the same aspects, it will be more memorable and increase the likelihood people will go see a movie.
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University of Notre Dame
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