Elliott Manzon (IMAGE) University of Cincinnati Caption Elliott Manzon shows off two items from his collection of failed products: Heinz EZ Squirt ketchup and the Orbitz drink. Credit Elliott Manzon Usage Restrictions For stories about Elliott Manzon and his studies on failed products. License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.