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Brady Hodges (IMAGE)

University of Missouri-Columbia

Brady Hodges

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Brady Hodges

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University of Missouri

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Pate McCuien
University of Missouri-Columbia
McCuienP@missouri.edu
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More on this News Release

Better to be liked or remembered? Research finds linguistic recipes for likable and memorable slogans

University of Missouri-Columbia

Journal
Journal of Consumer Research
DOI
10.1093/jcr/ucad034

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  • /Social sciences/Economics/Business/Marketing/Marketing research
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