Nina Mažar is an Associate Professor of Marketing at University of Toronto's Rotman School of Management where she is also a member of the Behavioural Economics in Action Research Cluster. Currently she is the Behavioral Scientist of the World Bank's new GINI - Global Insights Initiative.
Her academic research focuses on behavioral economics, with a particular interest on how human behavior is influenced by seemingly irrelevant cues in the environment, and how to re-design the environment to nudge individuals to make better decisions that increase their own and societal welfare. Her research has been published widely in academic journals, and featured in international TV, radio, and print outlets, including NPR, BBC, The New York Times, Financial Times, Wired, and Harvard Business Review's Breakthrough Ideas. Mažar was a post-doctoral associate at MIT, where she researched and lectured in the Sloan School of Management and the eRationality group of the Media Lab.