The Brain on Value (image) University of California - San Diego Share Print E-Mail Caption Visual areas of the brain that respond more to valuable objects. Credit Courtesy John Serences, UC San Diego. Usage Restrictions With credit. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.