New research by the University of Stirling has found football fans may be misled by complex gambling adverts on television.
Behavioral scientist Dr Philip Newall -- of Stirling Management School -- analyzed live-odds gambling adverts displayed during two months of televised English Premier League matches and found they were dominated by confusing live-odds bets that are difficult to accurately predict.
The study is published in Addiction Research and Theory. Read the news release: stir.ac.uk/news/news-archive/2017/02/gambling-tv-ads-mislead-fans/
Stirling carries out research which has a positive impact on communities across the globe -- addressing real issues, providing solutions and helping to shape society.