Dilip Soman is a professor of marketing at the Rotman School of Management. A behavioral scientist with a PhD from the University of Chicago Graduate School of Business, he is the director of Behavioural Economics in Action at Rotman, a research centre that partners with non-profit organizations, companies, and governmental agencies to use research findings to solve social problems such as financial literacy, obesity, and fraud. BEAR, and its partners, combine decades of research in decision-making with empirically-tested tools to facilitate behavioural change. He is also past inaugural director of the University of Toronto's India Innovation Institute.
Prof. Soman is a world leading researcher in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. His work combines insights from psychology and economics to better understand how individuals make decisions. He works with ideas42 and serves as advisor to a number of welfare organizations. In 2016, he was appointed to the Privy Council Office in the Canadian Federal Government as a Senior Policy Advisor and Scholar in Residence in its Innovation Hub and continues to serve as the Hub's trusted advisor.