Color Plays Musical Chairs in the Brain (video) University of Chicago Share Print E-Mail Loading video... Caption Research at the University of Chicago explains for the first time how color latches on to a portion of the brain, separate from the object to which it had been associated. That color can be reassigned to a new object. Credit University of Chicago Usage Restrictions None Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.