Prof. Avi Goldfarb, University of Toronto, Rotman School of Management (image) University of Toronto, Rotman School of Management Share Print E-Mail Caption Avi Goldfarb is a Professor of Marketing at the Rotman School of Management, University of Toronto. He is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, a Fellow at Behavioral Economics in Action at Rotman, and a Research Associate at the National Bureau of Economic Research. He is a co-author of Prediction Machines: The Simple Economics of Artificial Intelligence, published earlier this year by Harvard Business Review Press. Credit Rotman School Usage Restrictions None Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.