Brad Mahon (image) Carnegie Mellon University Share Print E-Mail Caption Senior study author Brad Mahon, an associate professor of psychology at Carnegie Mellon and scientific director of the Program for Translational Brain Mapping at the University of Rochester, said, "Public perception is that the big hits are the only ones that matter. It's what people talk about and what we often see being replayed on TV. The big hits are definitely bad, but with the focus on the big hits, the public is missing what's likely causing the long-term damage in players' brains. It's not just the concussions. It's everyday hits, too." Credit Carnegie Mellon University Usage Restrictions None Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.