Dr. Lavanya Marla (image) University of Illinois at Urbana-Champaign, News Bureau Share Print E-Mail Caption Industrial and enterprise systems engineering professor Lavanya Marla and collaborators used artificial intelligence to design a customized pricing model for airline customers. Credit Photo by L. Brian Stauffer Usage Restrictions This image may be used with stories related to this press release. Credit is required. Photo by L. Brian Stauffer. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.