Activity Due to Competitor's Failure (image) University of Bristol Share Print E-Mail Caption Our neural activity tends to be stimulated by our competitor's errors (as in the example shown here) rather than their successes. Credit Dr. Paul Howard-Jones and Dr. Rafal Bogacz Usage Restrictions For single use only with this story. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.