Eye-Tracker Study Shows How We Read Menus (image) San Francisco State University Share Print E-Mail Caption Diagram showing how we read restaurant menus, based on a new eye-tracker study by San Francisco State University Professor Sybil Yang. The research found that customers tend to read a restaurant menu sequentially like a book. These findings challenge years of conventional wisdom in the restaurant industry, which until now, proposed a more complex scan path with a "sweet spot" above the center of the right hand page -- an area where customers are thought to look the longest and gaze most frequently. Yang's results found no evidence of menu sweet spots. Credit Courtesy of International Journal of Hospitality Management Usage Restrictions None Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.