Arthur B. Weglein, director of the Mission-Oriented Seismic Research Program at the University of Houston, is pictured with IBM's Cell Broadband Engine (Cell/B.E.) system. The Cell/B.E. employs computer technology originally co-designed by IBM for video-game consoles, and UH seismic researchers are employing this extremely fast technology to more effectively target oil reserves. UH's M-OSRP has the Cell/B.E. as part of a very exclusive "Loaner Program" from IBM.