How Hit Songs Can Help Marketers Reach Audiences (image) North Carolina State University Share Print E-Mail Caption Marketing researchers found specific themes in hit songs that resonate with audiences, highlighting the importance of emotional content. Credit Marc Hall, North Carolina State University Usage Restrictions Photo credit must be given. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.