Taste Reflected in the Choice Process (image) California Institute of Technology Share Print E-Mail Caption In the study published in Psychological Science, Caltech researchers found that taste was reflected in the choice process of all subjects, while health was reflected in the choice process of fewer than 70 percent of subjects. Credit Nicolette Sullivan/Caltech Usage Restrictions Usage permitted with credit. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.