Public Release: 

Bridge Medical shares expertise at Washington Patient Safety Conference

Bridge Medical, Inc.

SOLANA BEACH, Calif.; MINNEAPOLIS, Minn.; and PETOSKEY, Mich.--(BW HealthWire)--Oct. 11, 2002--Patient safety award winner Gordon H. Sprenger, MHA--a member of the board of directors of Bridge Medical, a Southern California patient safety company--is one of several safety experts scheduled to advise Partnership Symposium 2002 attendees on how to devise their own "Smart Designs for Patient Safety."

Led by convening partners Premier, Inc., VHA Inc., the Partnership for Patient Safety (p4ps) and VHA Heath Foundation . . . the innovative and highly participatory Symposium convenes this month at the Omni Shoreham Hotel in Washington, D.C. The conference will feature an interactive environment where healthcare leaders can explore the latest programs developed to reduce adverse patient outcomes and improve care.

The meeting opens Oct. 14, with a provocative evening keynote address by Lucian L. Leape, MD, an adjunct professor at the Harvard School of Public Health and one of the world's leading experts on patient safety. Leape will discuss "Who's Responsible for Safety?" and outline a new model for "reciprocal accountability." The Symposium ends Oct. 16 with a closing keynote by Dennis O'Leary, MD, president of the Joint Commission on Accreditation of Healthcare Organization, who will discuss the new JCAHO patient safety goals and examine the business case for patient safety.

'Can I Get Your Advice on My Situation?'

Throughout the day on Oct. 15, several real-world experts will be available for brief consulting sessions on a variety of patient-specific topics. Gordon H. Sprenger--or "Gordy" as he is known to many in the healthcare field--will be the "Symposium Expert" advising attendees on "What does it take to lead on safety issues?" by appointment only. One of two inaugural winners of the "Individual Leadership in Patient Safety Awards," Sprenger was honored by JCAHO and the National Committee for Quality Assurance last year for his safety efforts as chair of the American Hospital Association's Board of Trustees and for implementing system-wide safety initiatives as CEO of Allina Health System in Minneapolis.

Other symposium experts include First Consulting Group VP David C. Classen, MD, MS; Pacific Business Group on Health Medical Director Arnold Milstein, MD, MPH; and award-winning medical reporter Larry Tye, a former Boston Globe correspondent. Martin Memorial Health Systems Chief Legal Officer Robert L. Lord, Jr., JD, will provide consultation on a thorny yet timely topic: "How can my organization strategically build a case for disclosing medical errors?" The Stuart, Fla., hospital has earned widespread industry respect for its courage and integrity in disclosing a fatal medical error committed almost a decade ago. The error and its consequences have been the focus of numerous reports, from Bridge Medical's award-winning "Beyond Blame" documentary, which premiered in 1997, to a Dateline NBC special that aired Jan. 1, 2002.

Analyzing and Disseminating Medication Error Data

On Oct. 15, two pioneers in the development and implementation of barcode-enabled (BPOC) medication safety technology will share lessons learned regarding "Analyzing and Disseminating Medication Error Data Obtained through Point-of-care Barcode Technology" at an interactive session entitled Point of Care Technologies: Ensuring the Five Rights of Information Management (T3) from 8 to 10 am.

Jim Douglas, RN, and Susanne Larrabee, RPh--clinical systems administrator and hospital clinical pharmacist, respectively, at 240-bed Northern Michigan Hospital in Petoskey--have been using BPOC to protect patients from preventable medication errors since 1998 when NMH became the first development partner for Bridge Medical's MedPoint™ patient safety system. [Bridge will demonstrate MedPoint--the first BPOC system to combine medication and blood product administration verification with laboratory specimen identification--in the Symposium Exhibit Hall.]

Moderated by John Gosbee, MD, MS--director of patient safety information systems at the VA National Center for Patient Safety--the session features a number of other BPOC experts.


About P4PS
A patient-centered initiative to advance the reliability of healthcare systems worldwide, P4PS initiates focused partnerships and joint ventures between organizations and individuals with common patient safety objectives. For information, visit

About Bridge
Founded in 1996, Bridge Medical, Inc., is headquartered in Solana Beach, Calif. The company provides robust, affordable, easy-to-use technology-based patient safety solutions. Its MedPoint system helps hospitals meet goal #1 of JCAHO's new patient safety standards: to improve the accuracy of patient identification. A pioneer in the use of barcode technology in healthcare, Bridge has been honored for its patient safety solutions and educational initiatives. For info, visit

Bridge Medical, Inc., Carol Somer, 888-578-0100 x5538 (toll-free), 703-593-5786 (cell),
Northern Michigan Hospital, Tom Spencer, 231-487-4872,
VHA, Inc., Lisa O'Steen, 972-830-0275,


MedPoint is a trademark of Bridge Medical, Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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