In addition to the agreement with Wiley, SHM has also announced that Pharmaceutical Media Inc. (PMI) will provide full-service advertising sales support for The Hospitalist, also effective in January.
"At this important time in our Society's evolution, when membership is growing rapidly and hospital medicine is continuing as the fastest growing medical specialty in the country, it is important that we look to outside specialists to help us more expeditiously manage many of the functions that we previously handled internally," said Laurence Wellikson, M.D., chief executive officer of SHM. "Both Wiley and PMI have the breadth of capability and the level of professionalism that we can count on today and in the future as we continue to grow and expand."
"We have every confidence that we can meet and exceed the publishing goals of the Society of Hospital Medicine, and continue to evolve the newsletter as the Society and the specialty continue to grow," said Shawn Morton, vice president and publishing director, Medicine, John Wiley & Sons, Inc.
"This is a great opportunity for us and for the Society," commented Frank Cox, president of Pharmaceutical Media Inc. "We're thrilled to be able to offer advertisers an important avenue for reaching physicians who are leading the way in improving quality of care and outcomes for hospitalized patients. Through The Hospitalist, advertisers and recruiters will have the potential to reach a largely untapped market of young, high potential, clinically-oriented physicians with many years of practice ahead."
Launched in 1997, The Hospitalist contains the latest in Hospital Medicine research, news and industry issues, along with updates on recent or upcoming Society-sponsored programs, activities and educational opportunities, and the most extensive job listings available for hospitalists. Effective with its January/February 2005 issue, Wiley will distribute The Hospitalist newsletter to 12,000 recipients, including all members of the SHM.
Hospitalists are physicians whose primary focus is the general medical care of hospitalized patients. There are at present approximately 11,000 hospitalists nationwide, and this number is projected to grow to more than 30,000 by the end of the decade.
For more information about the Society of Hospital Medicine, the role of hospitalists and The Hospitalist newsletter, please visit www.hospitalmedicine.org.
About the Society of Hospital Medicine
The SHM is the premier medical society representing hospitalists – physicians whose primary professional focus is the general medical care of hospitalized patients. Hospitalists' activities include: patient care, research, teaching and leadership related to hospital care. The Society was established in 1997 specifically to support and enhance the practices of hospital doctors and the patients they serve. The SHM serves as the leading resource and voice for hospitalists across the nation.
About John Wiley & Sons, Inc.
Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Our core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The company is listed on the New York Stock Exchange under the symbols JWa and JWb. Visit Wiley at www.wiley.com.
About Pharmaceutical Media Inc.
Pharmaceutical Media Inc. specializes in display and classified advertising sales, along with special project and convention sponsorships for 15 leading medical organizations, both domestic and international. The American College of Physicians, American College of Rheumatology, American Cancer Society and The American Academy of Neurology are examples of PMI's client base. As a full service organization, PMI also offers journal layout, press proofing, billing, collections and circulation management capabilities.