News Release

Pella brings home the art and science of windows

New Designer Series Collection melds form and function

Business Announcement

Pella Corporation

PELLA, Iowa -- May 26, 2005 -- A leader in the window and door industry, Pella Corporation has engineered a new product line that combines beauty, safety, security and simplicity. And the science is in the design. Recently introduced nationwide, Pella® Designer Series® windows and patio doors are packed with innovation to make any homeowner's life easier.

Designer Series windows and patio doors feature window fashions protected between the panes of glass, which can be quickly changed in minutes. Pleated fabric shades, blinds and grilles easily snap-in and snap-out to change with the seasons, for a new décor or as the use of the room changes.

To prove one window can have it all, Designer Series windows and patio doors have room for window fashions and a grille protected between panes of glass for the ultimate in design flexibility. Homeowners can take their time deciding on between-the-glass options and continue to make changes over time as lifestyles and decorating tastes change.

"We've used innovation to make life easier," said Sherri Gillette, Designer Series marketing manager, Pella. "Pella's newest innovations make these windows and doors easier to clean, easier to use, easier for your life."

Innovation = ease
Pella Designer Series products are a seamless integration of innovation, style and convenience answering the demands of today's busy consumers.

"What made Pella Designer Series wildly popular up until this point -- the fact that you have style under glass -- remains popular," said Gillette. "Now, that style is easily changed AND it's wrapped in a beautiful wood window or door. It's truly a living system. It's style for life."

Window fashions tucked between panes of glass decrease allergy-aggravating dust, which can be hard to clean, from traditional blinds, shades and window treatments. Pella's new easy cleaning features allow windows to be cleaned quickly and safely from the home's interior. Because they are protected between panes of glass, the dreaded job of cleaning blinds and shades is virtually eliminated.

Innovation = beautiful function
Designer Series windows and patio doors include options that are not only functional but beautiful. Wood interiors can be stained or painted to match virtually any décor. The smooth cordless operation of Pella's Designer Series window fashions contributes to the sleek appearance of windows and doors by eliminating large unsightly knobs or dangerous dangling cords.

Double- and triple-pane glazing options provide great energy efficiency. Based on computer simulations, double-paned glass can reduce energy costs up to 17 percent and triple-paned glass can decrease energy bills by as much as 28 percent. Pella's fashionable between-the-glass blinds or shades, available in 25 new colors, can help increase overall energy savings.

Shades are available in light-filtering and room-darkening options, especially important in entertainment rooms, bedrooms and bathrooms. Trends show homeowners continue to seek refuge in their own homes and are transforming their master bathrooms into personal spas filled with amenities.

Two exclusive Pella screen options enhance Designer Series' functionality and beauty. The Pella Rolscreen® retractable insect screen, available on Designer Series casement windows and sliding patio doors, rolls out of sight when not in use and eliminates the need for seasonal screen storage. Pella Vivid View® screens are virtually invisible, allowing for a great view from the home's interior and enhancing the home's curb appeal from the exterior, while allowing three times the airflow of a traditional screen.

Innovation = safety
Designer Series products feature cordless operation, so there are literally no strings attached. "There are no roomside cords on our blinds or shades to pose potential hazards for children or pets, "Gillette said. "Because Pella's window fashions are tucked neatly between panes of glass, the blinds or shades are protected from little fingers and overzealous pets, for the ultimate in style, convenience and safety."

The new shades and blinds also extend to the inside edge of the window sash for the ultimate in privacy -- especially important in bathrooms and bedrooms. Plus the Designer Series Collection features optional fabric shades which open from the top down, so the top of the shade can be lowered to allow natural light in while leaving the bottom of the window covered, offering privacy, security and peace of mind.

Pella Designer Series windows and patio doors, including the blinds, shades and grilles, are now available at Pella Window & Door Stores nationwide.

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About Pella
Celebrating 80 years in business, Pella Corporation is recognized in the window and door industry for its technology and innovation, having earned more than 100 product and design patents. In addition to windows and patio doors, the company also manufactures entry door systems with the same level of quality and technology for which Pella is known worldwide. The company is represented by a Direct Sales Network operating Pella Window & Door Stores nationwide, and select building materials retailers, including Lowe's, which features the Pella Design Center, a "store-within-a-store," designed to take the complexity out of window and door purchases. For more information, call 888-84-PELLA or visit www.pella.com.


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