Public Release: 

ASM's new media campaigns take the gold

American Society for Microbiology

WASHINGTON, D.C. - August 3, 2007 -- The American Society for Microbiology's MicrobeWorld Radio podcast and Small Things Considered blog have been honored with the 2007 ASAE Communication Gold Circle Award, a national awards competition sponsored by the American Society of Association Executives & The Center for Association Leadership in Washington, D.C.

"Both MicrobeWorld Radio and Small Things Considered have received very positive feedback from students, professors, and the general public," said MicrobeWorld producer Chris Condayan. "The Gold Circle awards are a great testament to the hard work and thought we put into to create these programs."

The awards recognize innovative ideas and achievement in association communication campaigns and will be presented at special ceremony during ASAE's annual meeting on August 11 in Chicago.

MicrobeWorld Radio, which won the 'Podcast' category, is a daily 90 second audio series designed to increase public understanding of the science of microbiology. Each episode includes an interview segment with a leading scientist in the field, highlighting the process of research, and a variety of scientific careers. In addition, MicrobeWorld is now producing regular video podcasts, all of which can be found online at www.microbeworld.org and as a featured science podcast in the iTunes Music Store.

The winner of the 'Blog' category, Small Things Considered (http://schaechter.asmblog.org), is a blog written by Moselio Schaechter, an actively retired microbiologist and former president of the American Society for Microbiology. Elio, as he is known to readers, created Small Things Considered to share his appreciation for the width and depth of the microbial activities on this planet, and emphasizes the unusual and the unexpected phenomena for which he has a special fascination.

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For more information on MicrobeWorld Radio and ASM, please visit www.microbeworld.org or contact Chris Condayan at 202-942-9302.
The American Society for Microbiology is the largest single life science society, composed of over 42,000 scientists and health professionals. ASM's mission is to advance the microbiological sciences as a vehicle for understanding life processes and to apply and communicate this knowledge for the improvement of health and environmental and economic well-being worldwide.

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