News Release

BRICs to lead 21st century growth in international services

Top CEOs outline views on the next decade for offshoring in new book

Book Announcement

Springer

In 2003, Goldman Sachs published a startling report on the BRICs - Brazil, Russia, India, and China - region. These four countries would be larger than the G6 economies within 40 years, muscling their way to economic dominance over the coming decades, and powering past developed countries such as the United Kingdom, Germany, and Japan. Outsourcing expert Mark Kobayashi-Hillary has just edited the new book Building a Future with BRICs, focusing on the technology and technology-enabled services that underpin this social and economic revolution.

Kobayashi-Hillary analyses the reasons why these four countries are in a unique position to lead a 21st century growth in international services. He then presents twelve chapters written by the most important chief executives from the BRICs service economy. Indian technology leaders, such as Nandan Nilekani (Infosys), Shiv Nadar (HCL), and Rajendra Pawar (NIIT), feature alongside their peers from Brazil, Russia, and China, outlining their views on the next decade for offshoring.

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Mark Kobayashi-Hillary is an independent corporate advisor, writer, and researcher based in London. He is the author of Outsourcing to India: The Offshore Advantage published by Springer in 2004 and updated to a new edition in 2005. He writes the ‘Talking Outsourcing’ blog for Computing magazine and edits the associated ‘Talking Outsourcing’ Podcast on iTunes. Kobayashi-Hillary is a board member of the UK National Outsourcing Association with special responsibility for offshoring and is a founding member of the British Computer Society working party on offshoring. He is a non-executive director of the foreign exchange firm FXA World and he has an MBA from the University of Liverpool Management School.

Mark Kobayashi-Hillary (Ed.)
Building a Future with BRICs
The Next Decade for Offshoring
2008, XVIII, 219 p. 8 illus., Hardcover € 49.95; $ 69.95; ₤38.50
ISBN: 978-3-540-46453-2


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