Antioxidant benefits of POM Wonderful 100% pomegranate juice top red wine, grape and acai juices

LOS ANGELES (February 28, 2008) – A recent study published in the Journal of Agriculture and Food Chemistry found that pomegranate juice from the California-grown Wonderful variety of pomegranate is the leader in the healthy beverage category by demonstrating the most complete free radical scavenging activity, greater protection of LDL-cholesterol from oxidation, and the highest polyphenol content compared to red wine and several juices.

The study, led by Dr. David Heber at the Center for Human Nutrition, David Geffen School of Medicine, University of California Los Angeles, found that POM Wonderful 100% Pomegranate Juice tested higher in overall phenolic content and antioxidant activity than red wine and Concord grape, blueberry and orange juices. POM Wonderful 100% Pomegranate Juice even ranked higher than other beverages that have recently been touted as containing superior levels of antioxidants such as acai juice and white and green teas. Unlike all previous studies that only included one test against these other types of beverages, this Heber study conducted a series of seven tests on all the beverages, resulting in a novel and more accurate methodology.

“Often times, a beverage will make a claim about its superior antioxidant content based on the results of one test alone that provides the highest antioxidant capacity,” said Dr. Heber. “What is important about this study is that all the beverages included were run against several tests resulting in a more complete assessment of a beverage’s antioxidant activity and capability.”

Results of the study showed that POM Wonderful 100% Pomegranate Juice had the greatest range of free radical fighting ability. The antioxidant potency composite index was at least 20% greater than any other beverage included in the study. To determine overall antioxidant content and functionality, each of the polyphenol-rich beverages included in the study were run against four tests for antioxidant potency.* In addition, all beverages were tested for their ability to inhibit LDL oxidation and evaluated for total polyphenol content.

POM Wonderful 100% Pomegranate Juice is the only pomegranate juice backed by $23 million in medical research. Over the last decade, 10 medical research studies have been published in peer-reviewed journals documenting the beneficial effects of POM Wonderful 100% Pomegranate Juice on human health, particularly in regards to heart disease, prostate cancer and erectile dysfunction. Through its proprietary juicing technology, POM Wonderful is the only company able to extract the full benefits of polyphenol antioxidants and guarantee its juice is 100% authentic pomegranate juice derived from its California-grown Wonderful variety of pomegranate.

For more information regarding the health benefits of POM Wonderful 100% Pomegranate Juice, visit http://www.pomegranatetruth.com.

POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. The company also juices its fresh pomegranates to make its delicious, all-natural, POM Wonderful Pomegranate Juice and POMx, a highly-concentrated, incredibly powerful blend of all-natural polyphenol antioxidants harnessed from the pomegranate by a patent-pending process. POMx is available exclusively in POM Tea, Light POM Tea, POMx Pills® and POMx Liquid. ® POM Wonderful Pomegranate Juice, POM Tea and Light POM Tea are available year-round at retail and are found in the refrigerated section of supermarkets and grocery stores nationwide. POMx Pills and POMx liquid are available at http://www.pompills.com. To learn more, visit http://www.pomwonderful.com.

* Antioxidant potency tests include Tolox equivalent antioxidant capacity (TEAC), total oxygen radical absorbance capacity (ORAC), free radical scavenging capacity by 2, 2-diphenyl-1-picrylhydrazyl (DPPH) and ferric reducing antioxidant power (FRAP).