Leading market researchers in the U.S. and Canada have been honored by the INFORMS Society for Marketing Science (ISMS), which today announced the inaugural 10 recipients of its new Fellow Award.
The INFORMS Society for Marketing Science (ISMS) is a special interest group of the Institute for Operations Research and the Management Sciences (INFORMS®). The ISMS Fellow Award recognizes cumulative long-term contribution to the society's mission – fostering the development of knowledge, research, science, and technologies that improve the understanding and practice of marketing. ISMS Fellows will provide leadership and support for the ISMS community.
The 2008 ISMS Fellows Awards recipients are:
- The late Frank Bass, Professor of Marketing Science in the School of Management at the University of Texas at Dallas until his death in December 2006. During his 53 years as a professor, he published more than 100 papers and supervised 60 Ph.D. students. He made important contributions to econometrics, stochastic brand choice, and new-product diffusion modeling.
- John Hauser, the Kirin Professor of Marketing and Head of the Management Science Area at M.I.T.'s Sloan School. He has co-authored Design and Marketing of New Products and Essentials of New Product Management, was an editor of Marketing Science, a departmental editor at Management Science, an Associate Editor at Journal of Marketing Research, and an ISMS officer.
- Gary Lilien, Distinguished Research Professor at Penn State and co-founder and Research Director of the Institute for the Study of Business Markets. He is the author or co-author of twelve books (including Marketing Models and Marketing Engineering), as well as over 100 professional articles. He is Vice President External Relations for ISMS.
- John D.C. Little, Institute Professor at MIT and Professor of Management Science in the MIT Sloan School. Since the 1960s he has been publishing papers on marketing topics. In optimization he co-authored a paper that coined the term "branch and bound." In queuing he is known for "Little's Law." Little has been an ISMS member since its inception and has served on the ISMS Advisory Council.
- David B. Montgomery, Sebastian S. Kresge Professor of Marketing Strategy, Emeritus, Stanford Graduate School of Business. He was one of two co-founders of both the TIMS Marketing College (the predecessor of ISMS) and the Marketing Science Conference. He has published over 100 articles and ten books, including Management Science in Marketing,and Stochastic Models of Buying Behavior.
- Donald Morrison, the William E. Leonhard Professor of Management at the UCLA Anderson School of Management. He has been active in TIMS (now INFORMS) and the College on Marketing (now the INFORMS Society for Marketing Science) since the late 1960s. He has been a Founding Editor, Editor-in-Chief, Departmental Editor, President, VP Publications, Council Member and on many editorial search and awards committees. Morrison was the President of the College on Marketing.
- Steve Shugan, the Russ Berrie Foundation Eminent Scholar in Marketing at the Warrington Coolege of Business at the University of Florida. He was editor-in-chief of Marketing Science, editor of Journal of Business and associate editor of Management Science and served on many editorial boards He has numerous publications and presentations in over 22 countries, won several best paper awards and best teaching awards. He has consulted for over 20 different firms.
- Richard Staelin, the Edward and Rose Donnell Professor of Business Administration at Duke University. He has published over 70 papers in academic journals and has won the Best Paper awards in Marketing Science, Journal of Marketing Research, Journal of Marketing and the Journal of Service Research. Professor Staelin was the former Editor of Marketing Science and is currently President of ISMS.
- Charles B.Weinberg , Presidents of SME Vancouver Professor of Marketing, Sauder School of Business, University of British Columbia. His research focuses on analytical marketing, empirical studies, and public & nonprofit organizations. His work in the nonprofit sector includes pricing, the marketing of safer sex practices, portfolio management, and competition. For more than 30 years, he has studied the arts and entertainment industry, his most recent focus being on the movie industry. He is a former editor of Marketing Letters and area editor of Marketing Science.
- Russ Winer, Executive Director of the Marketing Science Institute, Cambridge, Massachusetts, and William Joyce Professor of Marketing, Stern School of Business, New York University. He has written three books, a research monograph, and over 60 papers. He has served as the editor of the Journal of Marketing Research. He has participated in executive education programs around the world and is currently a director of the R.A.B. Food Group, Henley Management College (U.K.), and the Crown Point Festival.
The award was announced during the 2008 INFORMS Marketing Science Conference, which took place at the University of British Columbia, Vancouver, Canada, from June 12-14.
About INFORMS
The Institute for Operations Research and the Management Sciences (INFORMS®) is an international scientific society with 10,000 members, including Nobel Prize laureates, dedicated to applying scientific methods to help improve decision-making, management, and operations. Members of INFORMS work in business, government, and academia. They are represented in fields as diverse as airlines, health care, law enforcement, the military, financial engineering, and telecommunications. The INFORMS website is www.informs.org. More information about operations research is at www.scienceofbetter.org.