A new text for managers with tips on planning, organizing, managing and controlling a firm's sales activities has been written by Rajiv Mehta, PhD, a professor in NJIT's School of Management. Prior to entering academe, Mehta, of Perth Amboy, worked in sales and marketing for a manufacturing company.
Sales Management: Building Customer Relationships and Partnerships published by Houghton Mifflin last spring is a great companion for large and small business owners who ponder how to make a sales force work harder and smarter. Topics include recruiting, selecting, training, leading, motivating, territorial coverage, routing, compensating, and sales force performance evaluation. This is the author's second text on a similar subject.
"Sales managers play pivotal, multifaceted roles in planning, organizing, managing, directing, and controlling the sales departments of their organizations," said Mehta. They are responsible for generating firm revenues and profits; the firm's success often depends on customer relationships. "After all," adds Mehta, "Sales revenues are the lifeblood of firms."
The book analyzes key behavioral, technological, and managerial forces and long-run trends in the sales environment. The emphasis is upon the importance of analytical, communications relationships, plus the leadership skills today's sales managers need.
The text illustrates the latest information technology developments and innovations impacting the sales manager's job, particularly when it comes to recruitment, selection, training, sales force planning and forecasting. Long-run, win-win customer relationships and partnerships also matter.
Mehta underscores the increasing importance of ethical considerations for sales managers and salespeople. He communicates the need for sales managers to learn marketing and financial skills in addition to the perspective to contribute to marketing strategy development.
For more about Mehta, see http://www.njit.edu/publicinfo/newsroom/mehta_rajiv_bio.php
NJIT, New Jersey's science and technology university, at the edge in knowledge, enrolls more than 8,000 students in bachelor's, master's and doctoral degrees in 92 degree programs offered by six colleges: Newark College of Engineering, New Jersey School of Architecture, College of Science and Liberal Arts, School of Management, Albert Dorman Honors College and College of Computing Sciences. NJIT is renowned for expertise in architecture, applied mathematics, wireless communications and networking, solar physics, advanced engineered particulate materials, nanotechnology, neural engineering and e-learning. In 2009, Princeton Review named NJIT among the nation's top 25 campuses for technology and among the top 150 for best value. U.S. News & World Report's 2008 Annual Guide to America's Best Colleges ranked NJIT in the top tier of national research universities.