The BMJ has joined thousands of individuals and organisations from across the country to unite behind one simple idea: a 10% cut in carbon emissions during 2010. The campaign has been launched to encourage people to show the government that they have got a mandate to reduce carbon emissions.
"Cutting 10% in one year is a bold target, but for most of us it's an achievable one, and is in line with what scientists say we need right now," says BMJ Editor, Dr Fiona Godlee. "By signing up to 10:10 we're not just promising to reduce our own emissions - we're becoming part of a national drive to hit this ambitious goal in every sector of society."
Several high profile individuals and organisations have already signed up, including Tottenham Hotspur Football Club, the actors Gillian Anderson and Pete Postlethwaite, and Nicholas Stern, former head of the Government Economic Service and author of the influential report on the economics of climate change, published in 2006. Ten NHS organisations have also committed to the 10% carbon reduction next year.
Click here for the 10:10 website: http://www.
Click here to view an open letter to NHS organisations yet to sign up to the 10:10 Campaign: http://press.