News Release

Highest percentage of Americans in 4 decades say financial situation has gotten worse

General social survey also shows that happiness takes a hit because of personal finances

Peer-Reviewed Publication

University of Chicago

A recently released report of the General Social Survey, conducted by NORC at the University of Chicago, shows that for the first time since 1972, more Americans say that their financial situation has gotten worse in recent years rather than better. Understandably, also for the first time since 1972, the percentage of Americans saying that they are "not at all" satisfied with their financial situation (31.5%) notably exceeds those saying they are "pretty well" satisfied (23.4%).

The General Social Survey which NORC has conducted for forty years, is supported by the National Science Foundation and is widely referenced by journalists, researchers, and policy-makers. It is a biennial survey that gathers data on contemporary American society in order to monitor and explain trends and constants in attitudes, behaviors, and attributes. The survey employs a sample of 2,044 interviews.

The 2010 data also indicate that Americans are more insecure about employment. A record percentage (16.4%) thought that it was "very likely" or "fairly likely" that they would lose their job or be laid off. Likewise, only slightly more than half (52.2%) thought it "not at all likely" that they would lose their job or be laid off, the lowest percentage ever recorded by the GSS by a substantial margin. The percentage of those who thought their standard of living was "much better" or "somewhat better" than their parents declined.

Tom W. Smith, Director of the General Social Survey noted, "The recession has had a profound influence on the economic assessments and well-being of Americans. The negative impact is notably more severe than during other economic downturns over the last four decades.

In a second report released simultaneously, American "happiness" took a hit. Only 28.8%, the lowest percentage since 1972, said they were "very happy" while the "not too happy" group, at 14.2%, was the highest since 1973. Overall, however, 85.8% of Americans report to being "very happy" or "pretty happy".

Happiness took a hit primarily because of the economy and people's perception of their own finances. However, not all aspects of well-being fell during the recent economic downturn. Marital happiness actually marginally increased with 63.0% reporting that they had "very happy" marriages and another 34.3% reported that their marriages were "pretty happy."

Likewise, 86.0% of Americans claim to be "very satisfied" or "moderately satisfied" with their work, roughly the same as the average since 1972.

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NORC makes the high-quality GSS data easily accessible to scholars, students, policy makers, and others. Over 16,000 research uses in articles, textbooks, monographs, dissertations, and so forth have been documented.

Copies of the full reports with comparative data dating back to 1972 can be obtained on the NORC web site www.norc.org.

About NORC at the University of Chicago

NORC at the University of Chicago is an independent research organization headquartered in downtown Chicago with additional offices on The University of Chicago's campus and in Washington, D.C. and Bethesda, Maryland. NORC also supports a nationwide field staff as well as international research operations. With clients throughout the world, NORC collaborates with government agencies, foundations, educational institutions, nonprofit organizations and businesses to provide the data and analysis that supports informed decision making in key areas including health, education, economics, crime, justice, energy, security, and the environment. NORC's 70 years of leadership and experience in data collection, analysis, and dissemination—coupled with deep subject matter expertise—provides the foundation for effective solutions.


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