On May 27TH the top cell biology journal, Cell, will publish its latest issue with multimedia components directly attached to the print version. The issue uses QR code technology to connect readers to the journal's multimedia formats online thereby improving the conceptualization of a paper's scientific content and enhancing the reader's overall experience.
Readers of the hardcopy issue who take advantage of the code will experience an author-narrated walk through a paper's figures. In all, the issue will use QR codes to include seventeen "hidden treasures" for readers to discover. Readers can simply scan the QR codes with a smart phone or tablet to uncover animated figures, interviews, videos, and more. The multimedia formats offered by Cell include: Podcasts, Paperclips, PaperFlicks, and Enhanced Snapshots. Even the journal's cover shows a simple QR code which allows readers of the hardcopy issue to see an animated cover. The animated video cover named 'Malaria Channels Host Nutrients' shows circulating erythrocytes with two cells infected by malaria parasites from the genus Plasmodium.
On the heels of Cell Press receiving top honors for excellence in Biological & Life Sciences from the Association of American Publishers (AAP) for 'Article of the Future,' Cell Press continues to influence the way scientific research is presented online.
About Cell Press:
Cell Press (www.cell.com/cellpress), an Elsevier company, is committed to improving scientific communication through the publication of exciting research and reviews. Each of our titles is viewed as a must-read by the scientific community it serves. Cell Press primary research journals include the flagship journal Cell, as well as Neuron, Immunity, Molecular Cell, Developmental Cell, Cancer Cell, Current Biology, Structure, Chemistry & Biology, Cell Metabolism, Cell Host & Microbe, Cell Stem Cell, and, new to Cell Press, Biophysical Journal, and the American Journal of Human Genetics. Cell Press also publishes the Trends family of reviews journals, including Trends in Cell Biology, Trends in Neurosciences, and Trends in Cognitive Sciences.
About Elsevier:
Elsevier is a world-leading publisher of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier's online solutions include SciVerse ScienceDirect, SciVerse Scopus, Reaxys, MD Consult and Nursing Consult, which enhance the productivity of science and health professionals, and the SciVal suite and MEDai's Pinpoint Review, which help research and health care institutions deliver better outcomes more cost-effectively.
A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world-leading publisher and information provider, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).
To downlaod this issue's cover go to: http://download.cell.com/images/edimages/Cell_qrcode_covhighres.jpg
To view the interactive video go to: http://www.youtube.com/watch?v=5VAaabBiGxk
Journal
Cell