Public Release: 

Even unconsciously, sound helps us see

Association for Psychological Science

"Imagine you are playing ping-pong with a friend. Your friend makes a serve. Information about where and when the ball hit the table is provided by both vision and hearing. Scientists have believed that each of the senses produces an estimate relevant for the task (in this example, about the location or time of the ball's impact) and then these votes get combined subconsciously according to rules that take into account which sense is more reliable. And this is how the senses interact in how we perceive the world. However, our findings show that the senses of hearing and vision can also interact at a more basic level, before they each even produce an estimate," says Ladan Shams, a UCLA professor of psychology, and the senior author of a new study appearing in the December issue of Psychological Science, a journal published by the Association for Psychological Science. "If we think of the perceptual system as a democracy where each sense is like a person casting a vote and all votes are counted (albeit with different weights) to reach a decision, what our study shows is that the voters talk to one another and influence one another even before each casts a vote."

"The senses affect each other in many ways," says cognitive neuroscientist Robyn Kim. There are connections between the auditory and visual portions of the brain and at the cognitive level. When the information from one sense is ambiguous, another sense can step in and clarify or ratify the perception. Now, for the first time, Kim, Megan Peters, and Ladan Shams, working at the University of California Los Angeles, have shown behavioral evidence that this interplay happens in the earliest workings of perception--not just before that logical decision-making stage, but before the pre-conscious combination of sensory information.

To demonstrate that one sense can affect another even before perception, the researchers showed 63 participants a bunch of dots on a screen, in two phases with a pause between them. In one phase, the dots moved around at random; in the other, some proportion moved together from right to left. The participants had to indicate in which phase the dots moved together horizontally. In experiment 1, the subjects were divided into three groups. While they looked at the dots, one group heard sound moving in the same direction as the right-to-left dots, and stationary sound in the random phase. A second group heard the same right-to-left sound in both phases. The third group heard the identical sound in both phases, but it moved in the opposite direction of the dots. In the second and third conditions, because the sound was exactly the same in both phases, it added no cognitively useful information about which phase had the leftward-moving dots. In experiment 2, each participant experienced trials in all three conditions.

The results: All did best under the first condition--when the sound moved only in the leftward-motion phase. The opposite-moving sound neither enhanced nor worsened the visual perception. But surprisingly, the uninformative sound--the one that traveled leftward both with the leftward-moving dots and also when the dots moved randomly--helped people correctly perceive when the dots were moving from one side to the other. Hearing enhanced seeing, even though the added sense couldn't help them make the choice.

The study, says Kim, should add to our appreciation of the complexity of our senses. "Most of us understand that smell affects taste. But people tend to think that what they see is what they see and what they hear is what they hear." The findings of this study offer "further evidence that, even at a non-conscious level, visual and auditory processes are not so straightforward," she says. "Perception is actually a very complex thing affected by many factors."

"This study shows that at least in regards to perception of moving objects, hearing and sight are deeply intertwined, to the degree that even when sound is completely irrelevant to the task, it still influences the way we see the world," Shams says.


For more information about this study, please contact: Ladan Shams at

The APS journal Psychological Science is the highest ranked empirical journal in psychology. For a copy of the article "How adding non-informative sound improves performance on a visual task" and access to other Psychological Science research findings, please contact Divya Menon at 202-293-9300 or

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