Public Release: 

Why going platinum blonde can damage your hair... and how to fix it (video)

American Chemical Society

WASHINGTON, Jan. 22, 2015 -- If you're looking for a new 'do, you might be considering bleaching your flowing locks. But adding hydrogen peroxide to your head can actually do a lot of damage if it's done incorrectly, or too often. Before you head to the salon, check out this week's Speaking of Chemistry for hair care tips from Matt Davenport, Ph.D. Check it out at http://youtu.be/H-7el3lsCYk.

Speaking of Chemistry is a production of Chemical & Engineering News, a weekly magazine of the American Chemical Society. The program features fascinating, weird and otherwise interesting chemistry topics. Subscribe to the series at http://bit.ly/CENOnline and follow us on Twitter @CENmag.

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