Public Release: 

Contextually smart mobile services will be available to consumers

VTT Technical Research Centre of Finland

By the end of the year, contextually smart mobile services will be available to consumers and professional drivers as Cinia, Multiprint, Vediafi and Technical Research Centre of Finland VTT Ltd commercialise new smart mobile services that are currently being piloted. New services will be used for producing and receiving contextually local voice and information services on vehicle operation, services, weather conditions and traffic disturbances, for example.

Smart mobility refers to improving services related to smooth traffic, safety and services that are connected to traffic with the help of information and communication technology. With the help of vehicle sensor technology, mobile applications and background system logic, the group of companies called Cosmos has developed innovative smart mobile services that will be available on the GoSmart smart mobile website. The development has been carried out as part of the Digile IoT project that is funded by Tekes.

By the end of 2015, the operators who are part of the Cosmos group, Cinia, Multiprint, Vediafi and VTT, will commercialise services that are currently being piloted.

Drivers will be offered traditional positioning services and added value services related to safety and smooth mobility, such as traffic and authoritative notices, weather information and information related to safe travelling and service connections.

Authorities will receive a service that will enable rapid identification of sudden and unexpected traffic disturbances. Through the interface of the service, drivers will be able to produce site-specific disturbance information, for example, on temporary slipperiness, animals, people, obstacles or frost on the road, accidents, short-term roadworks, poor visibility, and vehicles that are going in the wrong direction. The Cosmos group gathers and distributes this information directly in cooperation with road users so that the information is available in real time.

Communication companies will receive a geographically-specific channel that can even be specified separately for each person or vehicle.

All services can be acquired through the GoSmart smart traffic website.

"GoSmart is the first open website for smart mobile services in which productised services of various parties are directly available, and applications can be downloaded by consumers and professional drivers. Our service offering will contain both domestic and international smart mobile services," states Vediafi Oy's CEO Lauri Lankinen. VEDIA-GoSmart service is available at

"It is important that services are developed in cooperation with the public sector, companies and research organisations. This will guarantee a comprehensive range of services for those on the move, and also ensure the compatibility and continuity of services and the development of new innovative services in the future," says Project Manager Raine Hautala from VTT.

"Our objective is that, through cooperation, we can develop and commercialise a completely new kind of a communication and marketing channel and attach it as part of the existing entity of multi-channel communication," comments Jarmo Kojo, Director, Customer Communication solutions from Multiprint.

"New GoSmart added value services that have been developed complement Cinia's existing service offering for professional drivers. Cinia's real-time and targeted vehicle services will improve the efficiency of our customers' preparedness for road traffic disturbances in order to minimise their effects and maximise safety," says Business Director Timo Kataja from Cinia.


More information:

Vediafi Oy
Lauri Lankinen
+358 40 718 7474

Raine Hautala
+358 40 584 1114

Cinia One Oy
Timo Kataja
+358 40 862 2338

Multiprint Oy
Jarmo Kojo
+358 400 879 153

Cosmos (Contextually Smart Mobile Services) group of companies:

Vediafi develops and delivers mobile services and resells third party equipment and services as part of the GoSmart smart mobile website. Vediafi Oy is a Finnish smart mobility start-up company that is registered in Helsinki, Finland. The company office is located in Pitäjänmäki, Helsinki.

VTT (VTT Technical Research Centre of Finland Ltd) is an internationally networked, multi-technological research centre that produces high-quality technological solutions and innovation services for its customers. VTT contributes to the international competitiveness of its customers, and thus promotes sustainable development, employment and well-being in society. Every third Finnish technology innovation includes VTT know-how. VTT's main offices are located in Espoo, Tampere, Oulu and Jyväskylä.

Multiprint offers a marketing service entity for companies in order to reach drivers and other travellers on roads and to implement targeted communication/marketing. Multiprint's service entity consists of material and content management, and implementation tools, monitoring and reporting for communication, and it will be attached as an integral part of the service entity for drivers implemented by the consortium.

Cinia offers network, system and software services applied for customer needs. Its services include IoT and network services both for fixed and mobile sites. In addition, Cinia provides solutions for data collection, management and analysis, expert services and secure customer-specific software services. In Finland, Cinia owns about 10,000 kilometres of fibre optic data communications trunk network, and about 3,000 kilometres of network is being planned for other parts of Northern Europe.

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