News Release

The 20 lb. cereal box

Kitchen counter foods that relate to your weight

Peer-Reviewed Publication

Cornell Food & Brand Lab

The 20 lb. Cereal Box

image: Foods kept on the kitchen counter correlate with residents weight. view more 

Credit: Daniel Miller

The food on your counter can predict your weight - especially if it's cereal or soft drinks.

Over 200 American kitchens were photographed to determine if the food sitting out on counters could predict the weight of the woman living in each home. The new Cornell study found that women who had breakfast cereal sitting on their counters weighed 20-lbs more than their neighbors who didn't, and those with soft drinks sitting out weighed 24 to 26-lbs more. The good news? Those who had a fruit bowl weighed about 13-lbs less.

"It's your basic See-Food Diet - you eat what you see," said lead author Brian Wansink, professor and director of the Cornell Food and Brand lab and author of Slim by Design: Mindless Eating Solutions for Everyday Life. "As a cereal lover, that shocked me. Cereal has a health-halo, but if you eat a handful every time you walk by, it's not going to make you skinny."

Although the study cautions that the findings are correlational, Wansink says, "We've got a saying in our Lab, 'If you want to be skinny, do what skinny people do.' If skinny people make their homes 'Slim by Design' by clearing the counters of everything but the fruit bowl, it won't hurt us to do the same."

The forthcoming study -- dubbed "The Syracuse Study" because all of the photographed households were in Syracuse, NY -- is published in the journal, Health Education and Behavior. The research was conducted by Brian Wansink, PhD (Cornell University), Drew Hanks, PhD (now at Ohio State University) and Kirsikka Kaipainen, PhD (Headsted, UK).

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http://foodpsychology.cornell.edu/OP/Kitchen_Counters


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