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Credit: Springer Nature
Our food system is extraordinary. If you've got a hankering after something, you can probably get it within the hour. Today, consumers also expect food companies to acknowledge the impact they have on our health and on the environment. However, the larger the company, the more likely consumers are to believe it will serve its own interests before theirs'. An erosion of trust means Big Food is at risk of losing its freedom to operate. To rebuild trust, this book argues that bare facts won't work. The sector needs to engage on issues that really matter to people, animals and the planet we share.
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About the author:
Charlie Arnot is recognized as a thought leader in food and agriculture. He has more than 25 years of experience working in communications, public relations and issues management within the food system. He is the founder and president of Look East, an employee-owned public relations consulting firm. He also serves as CEO of the Center for Food Integrity, an international non-profit organization dedicated to building consumer trust and confidence in today's food system.
Charlie Arnot
Size Matters: Why We Love to Hate Big Food
2018, XII, 93 p. 8 illus., 7 illus. in color
Softcover 22,99 € | £19.99 | $27.99
ISBN 978-3-319-76465-8