When disease epidemics and outbreaks occur, conspiracy theories often emerge that compete with the information provided by public health officials. A Dartmouth-led study in Science Advances finds that information used to counter myths about Zika in Brazil not only failed to reduce misperceptions but also reduced the accuracy of people's other beliefs about the disease.
The results provide important context as countries launch public information campaigns about the new coronavirus (COVID-19), including how to protect oneself and prevent the spread of the disease.
"It is essential to evaluate public health messaging and information campaigns," said co-author Brendan Nyhan, a professor of government at Dartmouth. "Our results indicate that efforts to correct misperceptions about emerging diseases like Zika may not be as effective as we might hope."
The study was based on a nationally representative survey conducted in Brazil in 2017 and online survey experiments conducted there in 2017 (not long after the 2015-2016 Zika epidemic) and in 2018 (just after an unusually severe yellow fever outbreak). Using survey data, the team first demonstrated the prevalence of misperceptions among Brazilians about whether Zika can be transmitted through sexual contact (true) or casual contact (false).
The researchers then conducted three preregistered experiments testing the effectiveness of information provided by public health officials to dispel myths about Zika and yellow fever. These studies, which were conducted online among Brazilian adults, showed that corrective information about Zika not only failed to reduce misperceptions but also frequently reduced the accuracy of other beliefs people held about the disease (a finding that was replicated in both the 2017 and 2018 data).
The researchers found that corrective information about yellow fever was more effective than the material about Zika. However, exposure to this information did not increase support for public policies aimed at preventing the spread of either disease nor did it change people's intentions to engage in preventive behaviors.
Nyhan is available for comment at Brendan.J.Nyhan@dartmouth.edu. The study was co-authored by John M. Carey, Dartmouth College; Victoria Chi, University of California at San Francisco; D.J. Flynn, IE University; and Thomas Zeitzoff, American University.
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