News Release 

Time to capitalize on COVID-19 disruptions to lock-in greener behaviors

University of Bath Press release

University of Bath

Research News

As lockdown measures ease this week in the UK, environmental psychologists are urging that before rushing back to business as normal, we take advantage of the shifts observed over the past year to lock-in new, greener behaviours.

Writing in the journal Current Opinion in Psychology, the team from the Centre for Climate Change & Social Transformations (CAST) from the University of Bath and Cardiff, suggest that environmental interventions aimed at reducing our emissions should be targeted at times when habits are weakest and most malleable to change.

Their work draws on the idea of 'habit discontinuity' whereby major changes in our lives can provide a window of opportunity to change behaviours. This work initially focused on the impact of life events, such as house moves, and the effect this could have on changing individuals' commuting behaviours (e.g. cycling to work instead of driving). This effect is said to last for just three months before habits become ingrained again.

In their article, the research team focus on priority areas where personal actions are necessary to reduce our emissions in line with the UK's net zero target. These include flying - currently the highest carbon emitting activity - and eating less red meat and dairy.

Surveys conducted by CAST throughout the pandemic highlighted that UK lockdowns had significantly reduced individuals' carbon footprints with people buying and travelling much less. Additionally, the impact of the pandemic appears not to have dented individuals' willingness to take climate action.

Recent polling from IPSOS-Mori with CAST, suggest that the UK public are willing to take significant action to climate change with almost three-quarters agreeing with the statement: 'if individuals do not act now to combat climate change, we will be failing future generations'.

Director of the Centre for Climate Change & Social Transformations, Professor Lorraine Whitmarsh from the University of Bath explains: "COVID-19 represents the most significant disruption to lifestyles since the Second World War - people have been working, consuming and interacting in new ways, many of which are good for the climate and could also improve wellbeing. As lockdown eases, employers, city leaders, and government now need to implement measures that will lock in these positive behaviours, to enable a green recovery rather than a return to business as usual."

Co-author, Dr Stuart Capstick Research Fellow from the School of Psychology at Cardiff University adds: "I hope that we can apply some of the lessons from a very difficult year to help tackle the climate emergency too. All of us have had to get used to the idea that our own actions matter for the health and wellbeing of other people. When it comes to reducing emissions and bringing about low-carbon ways of life, there are important parallels here and a need to take our own part in that seriously."

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Access their latest analysis in Current Opinion in Psychology - 'Behaviour change to address climate change' .

Professor Whitmarsh will speak on Wednesday this week at ClimateExp0 - a major conference taking place all week to highlight some of the latest thinking and the international research in relation to climate change and net zero in the run-up to COP26.

Find out more about the free-week long event, which is taking place six months before the UN Climate Change Conference COP26 in Glasgow https://www.climateexp0.org/ .

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