James A. Roberts, Baylor University (IMAGE) Baylor University Caption James A. Roberts, Ph.D., is The Ben H. Williams Professor of Marketing in Baylor University's Hankamer School of Business. Credit (Robert Rogers / Baylor Marketing & Communications) Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.