Consumer choices regarding brand names and generic or store-brand foods (IMAGE)

Purdue University

Consumer choices regarding brand names and generic or store-brand foods

Caption

How do consumers choose between brand-name and generic or store-brand foods?

Credit

Purdue University’s Center for Food Demand Analysis and Sustainability .

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News organizations may use this image in connection with reports about the work of Purdue University's Center for Food Demand Analysis and Sustainability.

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