Frank Penedo, Ph.D. (IMAGE)
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“Effective cancer prevention communication must be tailored to where people are psychologically — their readiness to adopt behavioral changes and their understanding of the relative risks involved,” said co-author Frank Penedo, Ph.D., director of the Sylvester Survivorship and Supportive Care Institute. “This study underscores the importance of testing messages so we can better understand what captures attention, what builds trust and what may help people make informed decisions about their health.”
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Sylvester Comprehensive Cancer Center
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