Vishal Gupta, Binghamton University (2 of 2) (IMAGE)

Binghamton University

Vishal Gupta, Binghamton University (2 of 2)

Caption

Vishal Gupta, who has devoted much of his research career to entrepreneurship, finds that gender stereotypes can discourage women from starting their own businesses, while gender-neutral messages prove most appealing to them.

Credit

Jonathan Cohen

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